Category: creativity

After Oakland Ghost Ship Fire, Cities Need Solutions To Cultural Witch Hunt


oakland_witchhuntThe recent Ghost Ship Warehouse Fire here in Oakland, CA. has ignited a Witch Hunt by city officials across the country from Oakland, Richmond, San Francisco, Los Angeles, Denver, Nashville, Philadelphia, Baltimore to New York and counting. Unfortunately for hundreds of artists this tragedy is being used as an excuse for city officials, in an attempt to save face, by making examples out of residents in creative living environments. The sad reality of this is that it is unfairly targeting artists and treating them like a scourge on society by pushing them out onto the streets while not really addressing the real issues in a productive manner. The stampede to shut down artists’ warehouses is burning through creative communities red tagging buildings in a wholesale fashion. It is good to note that not all artists spaces/warehouses are out of compliance, contrary to the narrative being pushed by media outlets.

Another issue at hand is the assumption by city officials that only artists occupy spaces that may be out of safety code compliance. Let’s face it folks – there are small churches all across this great nation that are housed in buildings that do not meet fire safety compliance codes or have assembly permits. Walk down the street in any disadvantaged community and you will see a string of churches in old store fronts, theaters and similar buildings that have been transformed into houses of worship. How about all the garment warehouses? How about all the unlicensed automotive shops? Are city officials going to treat them in the same manner they are treating artists?  Are city officials calling out the owners of those buildings for not being compliant? The answer is an emphatic No! At least not until it benefits them politically. Where is the fairness and wisdom in the recent actions across the country against the arts community?

Speaking of disadvantaged communities – why are they only targeting the disadvantaged? Do you think that possibly some buildings in upper scale areas may be out of compliance. Well we may never know because they aren’t on the Gestapo Compliant Lists.

Why is everyone, outside of the artists community, standing around saying nothing while there is a rounding-up of artists, galleries, and DIY spaces being booted from their homes and studios where they make their livelihoods?

Here’s a good idea it’s the Holidays! (start X-Mas background music)No better gift than the gift of eviction! How about the cities send inspectors through the neighborhoods shutting down homes who have their Christmas tree wired up with a crazy menagerie of cheap extension cords and old Christmas lights. While you are at it make sure the toys don’t pose a fire hazard. Little Bobby’s racecars might cause a fire too!

This post isn’t meant to cast aspersions on the seriousness of fire safety, the usefulness of code compliance and the good work that city officials do on behalf of all city residents. The Ghost Ship Fire was a horrible tragedy that ended the lives of 36 amazing human beings that were loved by their friends and families as well as the artist community of which they were a part of. These actions against the artists communities dishonors the memory of those who perished in the fire and sadly uses their deaths as a political tool to hurt artists across the country.

The Ghost Ship building was a problem that had a long list of issues that made it unsafe and sadly it flew under the radar, but in the artist community it was the EXCEPTION rather than the rule.  The majority of artists spaces in Oakland (the greater Bay Area and beyond) are run by responsible people who care enough about themselves and others to create a safe environment and to be conscious of fire dangers. Kicking people out as a reactionary reflex (based on infractions that can be repaired by owners when given notice, the time, and the opportunity) is flat out wrong.

There are better alternatives. The mayors of all these cities need to throw up a stop sign with inspectors and mandate that the insanity be stopped right now. We can find better solutions to these issues. For example, the city can work with owners in a manner so that buildings can be brought up to compliance on a time frame that is reasonable and doesn’t require that they evict the artists from their homes and studios. Cities can create a program that will help building owners do this without going broke or having to raise rents to exorbitant levels. There can also be initiatives to work on solutions that help the current creative community stay in their spaces and make them safe at the same time. This is the role of government is it not? The path of scapegoating and targeting good people in the city by just shutting them down and demonizing them as hazards is not productive nor compassionate.

Artists communities incubate the cultural advancements that make our world a better place. When you go to the museum remember, that painting on the wall was made by an artist who most likely started out on in an old warehouse space. When you hear your favorite band remember they were practicing in a makeshift studio for a long time and playing shows at artists warehouses before they hit it big. When you go to see a circus remember that those performers lived life in a warehouse where they could practice their craft day in and day out. When you go to the movies remember that the filmmaker lived in an old warehouse space projecting his/her films on the walls for friends before they ever got funded to make that blockbuster that you love so much.

The truth is that Art is not made in the clean cellophane environment that the mainstream consumes it in. Art is birthed in places where people struggle, make concessions with their level of comfort, and place their focus and resources on creativity above all else. Those who support it are other artists who with a gaggle of their friends in a old warehouse will sit on uncomfortable chairs to watch a play, listen to a unknown unsigned band, look at paintings made by someone thought to be insane, or engage in one of a million other artistic happenings. Without these people and creative spaces…life would lose its luster, wine would have no taste, and our walls would be bare.

Let’s let cooler heads prevail and have all parties involved come together for the greater good. City officials, mayors, building owners, and artists can do the right thing and work in unison, instead of in opposition. Through a positive community strategy all creative living spaces can be brought up to compliance without evictions and financial punishment on building owners. We can make the world a safer place and our cities can retain our cultural incubators. Everyone wins!

To help the Victims of the Oakland Ghost Ship Fire Please consider giving to the:
Fire Relief Fund for Victims of Ghostship Oakland Fire


Soundtrack Music for the Creative Process


Many people love to listen to music when they work. I have never met a single person who said they don’t like music. In my book that is tantamount to saying “I hate the world.”  Although some folks are musical connoisseurs, others like myself, merely wish to have a background soundtrack to their life.

While engaged in the creative process music can invigorate your thoughts and even movements. In the case of fine art painting, you can move in rhythm brushstrokes or be sedated and soothed by sounds that lend to a lighter application of paint. For my part when I am making paintings or sculpture I need that soundtrack to my life playing. It inspires my thought process and informs my intuition. I thought I would share that with you today. An important part of this includes my preferred form of delivery.

I went through all the mediums of delivery of music for my art studio: albums, tapes , CDs, iPod …but when YouTube came along I found my bliss. What I love about YouTube …

Wait! time for Full Disclosure: I am not an employee and/or do not receive compensation for writing about or promoting in any way shape or form YouTube or its parent company Google. Admittedly I do own Google stock which I purchased many years ago. I do believe they make great products but I am not convinced they are not evil.

Okay now that that is out of the way – let me expound on my thought about how awesome YouTube is as a music delivery system for my studio and creative process. I love that I can build playlists and let them roll in order or randomly. I also love that you can find a billion versions of the same song not necessarily produced by the original artist. Not only did I find one of my favorite Budgie songs – I found a recording of Van Halen playing it at a party before they were famous. Kabam! two birds with one stone. Rare Budgie with rare never released Van Halen music. Here it is In For The Kill. Additionally  you might even find a version by some kid or an undiscovered musician who only plays in his garage. Also soundtracks or personal recordings/bootleg it’s all here.

So without further adieu her are some of my favorites. Remember you can play one video and YouTube will roll onto music or audio interviews by the same artist and then hit a tangent and continue with other artists …much like Spotify.

For this article we are focusing on my favorite soundtracks. I love haunting music- no surprise as many times I am painting horrific scenes of war and torture. First up! Planet of the Apes the original Soundtrack by Jerry Goldsmith for the 1968 film: hands down one of the greatest Science Fiction Films ever. Forget the remakes.  The entire soundtrack is here. Just click this video and they will all play in succession:
Planet of the Apes Soundtrack 1968

Next up! The Hunger soundtrack. This movie was one of the best vampire films ever starring the late David Bowie(still can;t believe he is gone). From Lakme to Bach this soundtrack has it all. It also contains weird screechy sounds that are down right creepy. This music is enough to bring tears to your eyes. I have made countless paintings listening to this soundtrack. Once I was painting a model years ago and she began to weep as I painted she was so moved by the music. It really is that good. Again play the first and the rest will roll through the whole soundtrack. There is a bonus track that is superb that was not included on the released soundtrack but was used in the movie. One of the glorious things about Youtube – you get rare music that you won’t find anywhere else.
The Hunger Soundtrack

Number three another Vampire film. This has a cover of The Doors People are Strange by Echo and the Bunnymen as well as Elton John’s Don’t Let the Sun Go Down on Me by Roger Daltry. The pièce de ré·sis·tance is Cry Little Sister by Gerard McMahon. Fortunately a kind soul uploaded the whole thing in one file.

The next two soundtracks I had made into a mix tape in the late 80’s. I lived in New York City and worked for artist Tishan Hsu.  One day I brought the tape to his studio, like me, he became obsessed with it and played it over and over again. When it came time to part ways I gave him the tape, he later told me he played until it broke. The tape was comprised of  the A sides from the Soundtrack of Blue Velvet and Betty Blue. I don’t know if it was the word blue or just that both films were about twisted love and crazy people. Love Letters by Ketty Lester and Roy Orbison’s In Dreams are epic on the Blue Velvet soundtrack. I included both versions of Blue Velvet the original by Bobby Vinton and the Isabella Rosselini version. There are a couple of tracks missing but the key ones I included in my 80’s painting tape mentioned above.
Blue Velvet Soundtrack

Here is the Betty Blue soundtrack. This music will roll you through every emotion possible and begin to peel away the layers of your soul. Fortunately every single track is on YouTube so the playlist is complete and in order. Perfect for placing you in a creative zone. Special thanks to Tinfoilunicorn who uploaded most of them.
Betty Blue Soundtrack

I could go on and on but those are my top picks and to this day I listen to them while painting or making sculpture. In closing if you haven’t seen these movies – you should! They are all excellent stories and examples of beautiful filmmaking.


Silicon Valley Art Fair 2015: An Artist’s Synopsis


IMG_1034Silicon Valley Art Fair 2015 has all the makings of a successful art fair. I attended the first day, Friday, which had a very solid attendance. In fact I heard from more than a few exhibitors, that in the past, Friday was typically the slow day. They voiced shock and joyful surprise at the boost in this year’s Friday attendance. Indeed if it was anymore crowded it would have been difficult to actually see the work. If this is a precursor to Saturday and Sunday than this year’s fair should have a stellar attendance from the public. Additionally I noticed a bump in the producer’s of the show, Art Miami LLC, marketing and social media presence. Not to say that they don’t have more work to do – but they delivered a marked improvement in their social media marketing from last year.

SV Art Fair is a solo venture, unlike the other shows Art Miami owns (Art Miami, CONTEXT, and Art Aqua) which all happen in the sunlight of Art Basel, SV Art Fair does not ride the waves of other satellite events. This is a herculean task with regards to pulling in attendees, off-setting costs, and partner possibilities for sharing traffic.

  “Reflections of Truth”  Joseph Klibansky © 2014
“Reflections of Truth” Joseph Klibansky © 2014

There was a total of 54 gallery exhibitors (not including special exhibitions) which is a notch down from 2014 which had 69 exhibitors. SVArt Fair filled out the floor with a “partner” booths that included: SFADA; Stanford Art Spaces; TMORO projects; UC Davis Art Studio; Shipyard Trust For The Arts (STAR); Yerba Buena Center for the Arts; and San Jose Museum of Art. I applaud  this connection with local non-commercial venues, but for collectors and artists there is still a need to grow the exhibitors list. The show is not large, in fact in comparison to their other events it felt very small– it took us an 1.5 hours to give all the booths a thorough look.

Some of the galleries brought some stand out art that hopefully savvy collectors picked up. Joseph Klibansky’s polished bronze “Reflections of Truth” is beautiful and poetic. Victor Solomon’s Stained glass backboard and chandelier net. Pure genius! Of course a modest Bansky was available as well as a booth of Mr. Brainwash works.

 "Backboard and Net"  ©2014 Victor Solomon
“Backboard and Net” ©2014 Victor Solomon
"Smiley Copper Panel" ©Banksy 2002
“Smiley Copper Panel” ©Banksy 2002










Their was also a focus on connecting with engineers and programmers by presenting art that uses electronics and digital technologies as well panels on collecting.

My one complaint is that a large portion of the galleries attending chose to bring work that was a bit anemic. I am always amazed when an event is produced in a culturally rich location like the bay area and the gallerists choose to bring work that represents a zeitgeist of mundanity. Many galleries brought work that was, in my opinion, a total yawn. In some respects this may reflect their cautious approach, instead of taking risks, they select work that fits their misguided view of what will sell and that is unfortunately the cream of monotonous expression. Pursuit of the dollar can foster a wave of mediocrity that poisons the fresh waters of art – I expected the galleries to shine a light on the pulse of art creation not stock the shelves like a sale at Macy’s.

Perhaps I am jaded by my own approach to art making and collecting– safe is tantamount to taking sleeping pills. Honestly the world is an interesting place – we are moving at the speed of light in technological advancements, everyday global connectedness increases 1000fold, Oligarchs are drinking cognac from Napoleon’s reserve, and pop culture is being reinvented every 15 minutes – yet some of the galleries brought us artists who are rehashing Marilyn Monroe’s image, 3D photos ala Fleer baseball cards, and innocuous abstract paintings. A few of the galleries brought the dregs from Andy Warhol,  Eric Fischl and Pablo Picasso.

Plates -  Pablo Picasso
Plates – Pablo Picasso

My God are those Picasso plates still around?! When is some billionaire’s wife going to throw a tantrum and hurl them at her husband? I hope soon – because they were, when they were produced, and still are, the worst of Picasso’s legacy. If you are a collector and you buy one of those plates, you are basically saying “I can’t afford a Picasso so I bought his signature on a plate?”

With regard to Marilyn Monroe’s image(and there were multiples of art that used Marilyn’s image): from one artist to another–Stop! just stop. It’s just eye candy, and an old piece of stale eye candy at that. There is no profundity in its use, only malice towards the creative process. It’s just plain blasphemy – try Miley Cyrus or if that is too fresh, how about Lady Gaga? or if you want to be nostalgic try Madonna.

Another observation is the lack of bay area gallery representation. I am not really sure what the issue is here. Perhaps economics has a part in it, but my thought is that SV Art Fair should be a key event for bay area galleries. If there is a venue to connect with new collectors from the upper tier inside and outside the bay area – indeed SV Art Fair is one of them. Bay area galleries really should take a look at this fair and consider putting it on their list. There is high value in bay area, national, International galleries and collectors in one location with the great people of Art Miami behind it.

I hope that SV Art Fair continues to expand and is able to court the large growing contingent of potential collectors in the bay area and beyond. Part of what an art fair does is help educate collectors and provide them with gallery connections that can assist in helping build an informed collection. The gallerists have a grand role in bringing art to the public. They find the artists and act as the conduit and cultural venue evangelizing new directions of creativity, engaging critique and imparting it to collectors.

Silicon Valley Art Fair is still finding it’s place among the west coast art scene, but I believe it has the potential to become the premier event. The challenge is for attending galleries to step-up and be fearless in the art they bring and for Art Miami to deliver outreach that attracts collectors who are the top of the pyramid in order to fuel the fair’s growth.

Make no mistake, this show is going to grow into a powerhouse. I recommend SV Art Fair as a must attend for galleries, collectors and artists alike.



Common Ground – Group Show at Gray Loft Gallery


Hadley Williams © 2015

Second Fridays Art Murmur @ Gray Loft Gallery in Oakland yesterday was a wonderful surprise. The current show is a group show that includes Larry Davidson, Philip Dow, Katie Hawkinson, Joe Slusky, Jon Wessel, and Hadley Williams.

A great selection of artists who are all in tune creatively. I was particularly drawn to the work of Hadley Williams whose fields of bio-forms set off slight vibrations. The work is very serene yet emits a visual buzz. There is also an attention to surface that is very well executed.

John Wood’s paintings also relay a visual vibration. His use of line and color is brilliantly demonstrated in the series of paintings at Gray Loft. Although chaotic his squiggly lines seemingly create hidden images that are juxtaposed against heavy strokes of color laid in a guttural fashion. The resulting paintings are reminiscent of a work that is in mid-deconstruction or a level of evolution.


Philip Dow’s sculptures are produced with a blend of materials including cast acrylic which plays a prominent role. Dow manages to create works that entice the viewer to experience the piece from a variety of angles because of the large sections of acrylic that have a Fun House prism element to them. The work is playful as well as visually powerful in his blending of materials and juxtaposition of surface qualities.

Katie Hawkinson is pushing paint in the tradition of bay area abstraction. Heavy strokes and thick paint that detail the history of her process. Some of her works include figures of birds that appear on the canvas out of the brush work.  Hawkinson create fields and then defies them with new applications of paint. She builds some wonderful abstract  landscapes and then counteracts them with planes of color. I love her abandon use of paint with drips and brush marked strokes.

Screen Shot 2015-05-09 at 5.21.38 PM

I recommend taking the time to go down and see all the work in this show. Curator Jan Watten has a assembled and strong collection of artists who are creating compelling work. Gray loft Gallery should be on your list of galleries to visit in the Oakland Jingletown area.

COMMON GROUND is open April 1- – May 16th, 2015. Their next reception is Saturday May 16, 2015 3 – 5pm (There will be a Rock Wall Wine Company tasting.)

Free Speech Retrospect: Don’t Draw That réspondez s’il vous plait


dont_banner300 It has been a while since I posted. I have been occupied with completing art works for a display at Art Basel , follow up show at AutoBody Fine Art, and a movie project.

My first show in 2015 is participation in a group show at Works/San Jose, a community art center in downtown San Jose, CA. This is my inaugural showing in San Jose, CA. I honestly cannot recall the reason it has taken so long for me to have a show in San Jose, because it is one cool city. I used to come here yearly for Game Developers Conference and I always visited their modern museum of art which never failed me with a brilliant show.

Don’t Draw That: réspondez s’il vous plait is a group show at Works/San Jose gallery with a wide variety of work that responds to the recent events—including the murder of artists by terrorists in Paris, and the calls from many in reaction, including from some world leaders, for artists not to create provocative work on religion or other subjects that might offend—have spurred a wide range of responses from creative individuals and communities. The show includes work that touches the subject across all lines and pain points.

One of the art works I have in this show is a painting I did in 2009 titled “Jihadi Martyr in the Golden Pussy of Heaven.” I am not placing an image of it here, as I wish for patrons to attend and see it in person (March 6th – 21st, 2015). However I did wish to take the opportunity to write a few words on my thoughts about my participation in this exhibition. The painting in question is a classic example of my influences from religious art, cartoons, and Mad magazine style satire. This work was originally part of a series called “Die for Allah.” It was a defiant reaction to Islamic extremists attacks on innocent people. There were 5 paintings which displayed images that were satirical views of what some people, may consider to be absurdities of extremists interpretations of the Islamic faith i.e. promises of paradise for killing innocent people, virgins to tend to the sexual desires of martyrs, …etc.

This series of work was shown in a gallery exhibition and then posted on my web site.  A few years later, I submitted a proposal to a contemporary art space in another state for a completely different series of paintings. I was told that the curatorial committee was interested in my show but saw the “Die For Allah” works on my web site and decided to decline my proposal. Their decision was based on the idea that they felt that the “Die For Allah” series would be viewed by their patrons and their association with me would jeopardize the art centers funding and make them a target for Muslims who would be offended that they were displaying my work.

I was quite irritated that they were judging my proposal on work that wasn’t even part of my proposed show – in addition I felt they were spineless and self censoring their program out of misdirected assumptions and fear. On the other hand, it was their decision and they have the right to display work that fits within the framework and guidelines of their program. This is their Free Speech and I respect and support that fully.

I believe, as many artist do, in exercising my right to Free Speech and defending it for others whether I agree with their viewpoint, find them offensive, or otherwise valueless. Free Speech at all costs is a tight rope and delivers a challenge to a society in global multicultural system. Dialogue and tolerance are paramount. In addition there is still the possibility that you may cause offense…that is the price we pay.

For my part I must declare, I don’t feel the same way I felt, when I first painted “Jihadi Martyr in the Golden Pussy of Heaven.” It’s not that I think the painting has lost its impact or that the satire is wrong in anyway. Many things like religion have an inherent power, and power always corrupts. For this reason we must allow for them to be criticized, otherwise we will be overcome by them with the establishment of institutionalized oppression. Now at the time I made this painting my motivation was fueled by a need to react against the actions of extremists by exercising my right to satirize their actions and religious beliefs, and this painting does just that – it very poignantly takes a comical jab at Muslim extremists who feel that it is their mission to kill those who don’t agree or live by their standards. The political statement behind the works very strongly raises the flag of opposition to any group who would use violence, coercion, threats or murder to limit Free Speech in a free society.

In retrospect, I see that the deeper devilish danger threatening Free Speech is not the actions of extremists. For ultimately their impact is shallow against nations who have liberty embedded in their constitutions and culture. Au contraire, the real threat is the reactions of democratic governments who use the actions of extremists, taken against artists, to pass legislation that usurps the very freedoms for which artists use to create art.

Post Charlie Hebdo, there was a call for more police power and surveillance. The Orwellian lie was repeated by media outlets, that we need to be protected from extremists and the only way is to allow government to remove more of our freedoms.  Democratized governments are increasingly turning their eye toward their citizens and using the actions of extremists as justification for building a police state and increasing reductions of privacy and the deterioration of personal freedoms. The Snowden revelations are concrete evidence of this direction coupled with politicians loudly parroting the message  “We need the power to listen in to conversations, we need the power for home searches, we need the power to comb internet records…”

This all pales the threat from extremists on the soil of democratic nations. My goal in writing this, is not to diminish the lives of the artists in Paris or any others who have suffered at the hands of extremists for exercising Freedom of Speech, without doubt this is tragic. I only now realize that perhaps I didn’t tell the whole story.

Perhaps, my painting didn’t go far enough…perhaps it should have included elements that detail how democratic governments are stealing the freedoms of citizens and using Muslim extremists as an excuse to rob us of our Free Speech, privacy and personal rights. For that would have been more accurate in focusing on the real danger from the Hebdo murders.

As an artist, the final act of creation is displaying your work to the public. This is the moment when what you have created becomes a permanent part of the cultural landscape. I am a fan of satire and my work has always had humorous elements. Much of my art has been an exercise in button pushing. When you see “Jihadi Martyr in the Golden Pussy of Heaven,” you will either love it or hate it. Some people have viewed it and thought is was in poor taste, and others have seen it, and laughed uncontrollably! Ultimately, I hope that this art work creates a dialogue that encourages viewers to explore the complex Free Speech issues we are faced with.

To other artists I say, express yourself to the fullest and use your tools freely but examine what you have wrought. Examine it closely, because there are many who will use it to fulfill their purpose and it may very well be the undoing of your freedom to create.

Art Review: Derek Van Beers @ Roscoe Ceramic Gallery

photo 4
I hate what you Stand For © 2012 Derik Van Beers
photo 3
Fix Me Jesus © 2012 Derik Van Beers

Oakland’s art scene is booming. The First Friday event is fun but definitely more of an overcrowded night on the town. It’s quite difficult to maneuver and see the various galleries. Fortunately we have Third Thursdays which is my choice for gallery hopping. This month artist Derik Van Beers has a couple of works at Roscoe Ceramic gallery. Van Beers’ work moves away from traditional trappings of ceramic sculpture. The pieces are expertly crafted objects made up of multiple pieces collaged together. Van Beers blends a comic style with Day of the Dead. The topics reference the indifference of understanding between warring parties. These sentiments are juxtaposed with happy colors and clown-like faces. I am looking forward to seeing more of his work. Take the time to go down to Roscoe Ceramic Gallery and see the works on display.

Book Review: The Rudy Letters


the_rudy_lettersRudy Schumann is a oddly-mannered American who lets his thoughts be known. Uninhibited with his prose, he takes to writing letters to a variety of companies and entities detailing bits of his personal life and making strange requests. At times, mistaken in his understanding and other times perverse and absurd. All the letters were actually mailed and the recipients replies are included. Delightful, witty and funny, The Rudy Letters take you on one mans’ trek to connect with the world. A great read!

Ezra Li Eismont at Redux Gallery


photo 2Ezra Li Eismont : How High The Sky, Measuring The Infinite

June 13 – August 2, 2014

A great show from Oakland, CA. based artist Ezra Li Eismont. His current show at Redux is the result of a residency with Saint Vincent De Paul’s Redux Gallery. SVDP offers artists salvaged materials in order to produce a show that is relative to their goal of recycling and re-purposing items.

Ezra has a long history with recycled materials, in the past he was part owner of Re-Made in America– a recycled clothing company that silkscreened and redefined second hand clothing. In addition his earlier artworks contained many collaged recycled/ found objects. He is a master of combining and redefining objects through collage and sewing them together with his creative savoir faire which includes his love of mathematical alchemy and eastern spiritual symbolism.
photo 3

The Redux show is comprised of one central piece that works as a large mural made up of individual pieces and then a few satellite works. His work is well focused and brilliantly executed. The influences and variety of imagery is anchored by his imitable painting and beautiful drawing  style which is the hallmark of his work. He  borrows much from his graffiti roots yet transcends into art that is uniquely his own. Some included pieces are interactive Geo Manadalas that have magnets on the individual pieces so the viewer can rearrange the art work. More of Ezra Li Eismont’s work can be found at

This is a great show and well worth the trip to Alameda!

The exhibit will remain in place through Saturday, August 2, 2014.

Redux Studios and Gallery is located at 2315 Lincoln Avenue, Alameda and is open Monday through Sunday, 11:00 am to 6:30 pm.

1 minute of video is worth 1.8 million words: Misinformation or Hyperbole?


Screen shot 2013-12-22 at 12.59.25 AMThe other day I sat in on a marketing Webcast and the presenter made the statement “1 minute of video is worth 1.8 million words.” He attributed this to no one. When I heard it I thought, “Woa- that is an interesting stat.” So I googled it, and indeed I found the quote all over the web and many people attributed it to Dr. James McQuivery of Forrester Research. I searched further because I wanted to find the white paper or report in which this statement first appeared. Alas I couldn’t find it. Nonetheless I tweeted it out. Shortly after a friend tweeted back on it and said “@gpbprince Wow, amazing! Do you have a link for that?” But I didn’t.

This statement had been quoted hundreds of times (maybe more), included in countless Powerpoints, a bullet point in gobs of marketing materials, used in ads, regurgitated by marketing pros who use it to back up their reasons why companies should use video to market their products…but the source is nebulous. For all the times this statement is used not a single one links back to the original statement. So I emailed Dr. James McQuivery of Forrester research and asked him to share. I am still waiting for a response (intermission music plays) and I’m still waiting.

I actually don’t like be part of the misinformation feed and when backing up my marketing, I do my best to use reliable resources. On my drive into SF this morning an annoying thought came to me. How could Dr. Quigley measure video in such a manner as to determine that 1 minute of video is worth 18 million words. What was his formula? Then it came to me. Duh!

It IS a formula. 1.8 million, 18 is divisible by 6 and 3. There are 60 seconds in a minute and a standard frames per second for video is 30. There is no research, there is no white paper, there is nothing. This statement is just an extrapolation of the statement ” A picture is worth a 1000 words.”

1 second = 1 picture in video media, 30 frames per second x 60 = 1,800 pictures x 1000 words = 1.8 million words

So the statement, often quoted, should be prefaced by the statement “If 1 picture is worth 1000 words, than …”

Even that statement is a made up stat that has been peddled since as far back as 1911. “Use a picture. It’s worth a thousand words.” appears in a 1911 newspaper article quoting newspaper editor Arthur Brisbane discussing journalism and publicity – Wikipedia

This statement had been used over and over to describe the strength of pictorials in marketing/publicity and advertising. Is it scientific – no! Does it sound believable? Apparently so, because since 1911 that message has been hammered into marketing statements and the public consciousness.  We could make the argument that a picture (and symbols) relay ideas very strongly and indeed in a more concise manner than the written word. Why have a road sign that say “Drive slowly there are school kids crossing the street frequently at this intersection.” When we can post a silhouette of small stick figures and the word “school.”

So in a process of truth in advertising it is better to say “If a picture is worth a 1000 words, than 1 minute of video is worth 1.8 million words.”

This statement is clear and honest and most certainly makes the argument more believable than willy nilly stating that 1 minute of video equals 1.8 million words.

Of course if you are shooting at 60 frames per second and in HD, than one minute of video must be worth a heck of a lot more than 1.8 million words.